Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Sustainable furniture is gaining ground as environmentally conscious consumers seek products that stand the test of time. Unlike fleeting fast…
YouTube Community Posts offer a dynamic tool for creators to drive engagement between videos, keeping audiences invested even when there’s…
LinkedIn Audio Events are transforming how professionals connect and share expertise by providing a compelling platform for hosting thought leadership.…
Launching a crowdfunding campaign? Driving pledges with video is an essential strategy in 2025. Prospective backers expect authentic, dynamic stories…
Using X (Twitter) for customer support via influencers is transforming brand engagement and response quality in 2025. As customers demand…
Pet food plays a crucial role in the health and wellbeing of our beloved animals. Understanding pet nutrition is vital…
YouTube Shorts vs. TikTok: where should you put your ad budget in 2025? As both platforms command enormous audiences and…
Beauty Brand: Launching A Shade Range With Diverse Voices is more than a marketing move—it’s a step towards real inclusivity.…
Threads for business is transforming brand interactions online, unlocking real-time engagement and authentic conversations on a platform built for quick,…
Outdoor gear must prove its performance in extreme conditions to meet the needs of adventurers, professionals, and emergency responders alike.…