Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
In 2025, many B2B teams want leads that show real buying intent, not vague curiosity. This playbook explains how to…
In 2025, many D2C teams still assume paid ads are the only path to growth, yet community-led models keep outperforming…
A Playbook For Reaching High-Value Decision Makers On Farcaster is less about “going viral” and more about earning repeat attention…
In 2025, a wellness app needs more than great content and smooth UX to win loyalty across devices. This case…
Professional Slack groups have become high-signal hubs where practitioners trade advice, tools, and vendor recommendations in real time. A Playbook…
In 2025, logistics leaders face a recruiting paradox: demand is high, but trust is low. This case study shows how…
In 2025, many B2B teams chase attention on crowded networks and miss where deep expertise is rewarded: niche communities. This…
Case Study: How A Construction Brand Used Technical AMAs To Build Trust has become a practical playbook for teams that…
In 2025, brands that win launches don’t just “announce”—they orchestrate access. This playbook shows how to use WhatsApp Channels for…
Case Study: A Fintech App’s Success With Targeted Educational Micro-Videos shows how a consumer finance app increased feature adoption and…