Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Leveraging influencers to promote an online course or workshop is a proven digital marketing strategy for 2025. With audiences seeking…
Experiential marketing is reshaping how brands connect with consumers, translating memorable moments into measurable sales results. By harnessing live, immersive…
Building high-performing content funnels is the key to scaling organic growth and driving consistent conversions in 2025. As content marketing…
Developing an effective framework for measuring influencer ROI accurately is critical for brands striving to maximize returns on their marketing…
Advanced AI workflows for marketing teams are swiftly transforming how businesses strategize, execute, and optimize their campaigns. By leveraging cutting-edge…
Leveraging generative AI for micro campaigns empowers marketers to create highly personalized, targeted, and efficient marketing initiatives in real time.…
Looking for the best AI prompts for influencer marketing teams in 2025? AI-driven tools now fuel every stage of influencer…
Ai-generated content and IP risks for brands are top concerns in today’s digital marketing landscape. As businesses leverage generative AI…
Handling disputes with creators effectively is crucial for maintaining productive partnerships and safeguarding your brand’s reputation. Whether you’re a business,…
Cross-border influencer campaign regulations are critical for brands expanding internationally, as varying rules can expose companies and creators to legal…