Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
As brands increasingly rely on influencer marketing, the rise of influencer unionization efforts has signaled a turning point in the…
A high-budget influencer event can promise significant returns, but what happens when it generates zero social media impact? Understanding where…
Marketing on ResearchGate and Academia.edu with scientific influencers offers unique opportunities for brands and researchers to connect directly with engaged…
In 2025, leveraging “anti-influencers” has emerged as a credible strategy for SaaS brands. This case study illustrates how one SaaS…
Marketing on Glassdoor and LinkedIn with employee influencers has become a critical strategy for brands looking to stand out in…
The hospitality industry is embracing influencer partnerships for reputation management more than ever before. This case study explores how a…
The future of text-based influencers on platforms like Substack and Ghost looks promising as more readers seek depth and authenticity…
Discover how a forward-thinking B2B brand leveraged influencer-hosted webinars to generate SQLs with impressive efficiency in 2025. This case study…
If you’ve just wrapped up a campaign that drove high traffic but low time-on-site, you’re not alone. This scenario can…
In 2025, navigating a public communications crisis requires agility and innovation. This case study on how a brand used influencers…