Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Opening a pop-up shop can be an excellent way to test a retail concept, and some temporary shops even evolve…
Reflecting on a trade show that was poorly planned and executed allows organizations to pinpoint the missteps, learn valuable lessons,…
Launching a successful referral program can transform your business growth trajectory. In this case study, we’ll explore how one company…
A successful referral program can be the catalyst for exponential growth, driving new customers while rewarding loyal advocates. By examining…
A post-mortem: a PR stunt that resulted in legal trouble offers insights for brands at the intersection of creativity and…
Launching a successful content marketing program for a highly technical product requires careful planning, expertise, and a data-driven approach. In…
Email marketing campaigns, when executed well, can strengthen customer loyalty and drive growth. However, even the best-laid strategies can backfire.…
In 2025, the retail landscape continues to evolve as brands compete for customer attention. This case study of a successful…
In 2025, marketers increasingly rely on influencers, but a paid influencer campaign that lacked authenticity can do more harm than…
The freemium model continues to reshape industries, offering limited free access to users while monetizing premium upgrades. One shining example…