Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
The resurgence of the blog has transformed how businesses and thought leaders share insights, build authority, and drive engagement in…
In today’s competitive job market, attracting top engineering talent is increasingly difficult, especially for companies outside the tech hub spotlight.…
The BookTok phenomenon has transformed the book industry, creating powerful new opportunities for publishers to reach engaged readers through literary…
The “BookTok phenomenon” has revolutionized how publishers promote titles and discover new talent. With literary influencers turning everyday books into…
Closed communities on Discord, Telegram, and Geneva are transforming the way people connect around shared interests, hobbies, or professional needs.…
Strategic collaborations can supercharge legal practices, especially when partnering with legal tech influencers. In this case study, we explore how…
Discover how to use Instagram Broadcast Channels for exclusive community building and upgrade your social media presence in 2025. With…
Understanding the point of diminishing returns in influencer spend is crucial for optimizing marketing strategies in 2025. As influencer budgets…
The TikTok Creative Challenge Playbook is your essential roadmap to winning big on one of the world’s most dynamic social…
A high-volume product seeding program can be a game-changer for brand visibility and engagement. This case study explores how a…