Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Cause marketing campaigns have proven effective in building authentic brand-consumer relationships while driving tangible social impact. In this case study,…
Brand partnerships can propel companies to new heights, but when a collaboration goes wrong, the impact can be dramatic. In…
Executing a successful influencer marketing campaign in a “dry” B2B industry can seem daunting, but it’s entirely possible with the…
Guerrilla marketing campaigns are known for their creativity and ability to attract attention, but what happens when a guerrilla marketing…
In this case study, we explore a successful rebrand that allowed a company to enter a new vertical, driving significant…
Launching a new product can be exhilarating, but sometimes the results are underwhelming. In this post-mortem of a product launch…
Launching a pop-up shop can be a strategic move for retailers seeking growth, and many dream of transforming a temporary…
Experiencing a trade show that was a logistical and financial disaster can teach hard, valuable lessons, shaping how organizations plan…
Looking for inspiration to boost customer acquisition? A successful referral program can be your golden ticket. In this case study,…
When a PR stunt goes wrong, the fallout can be severe. A post-mortem on a PR stunt that was tone-deaf…