Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Scaling creator campaigns in 2026 demands smarter media economics, not just bigger budgets. Micro influencer syndicates give brands a way…
In 2026, brands are under pressure to keep shoppers engaged after the first download. This NFC embedded packaging case study…
Audio first marketing on wearable smart pins is moving from experiment to practical channel in 2026. As brands adapt to…
In 2026, smart marketers know that small data in biotech marketing can uncover the exact friction points that large dashboards…
In 2026, growth teams chase crowded digital channels while overlooking one surprisingly efficient lever: micro local radio. This case study…
Direct-to-consumer brands in 2026 face a hard reality: growth can stall when fraud, low-intent traffic, and channel waste distort performance.…
Luxury brands now face a sharper challenge: deliver unforgettable unboxing without adding waste. This case study on mycelium packaging shows…
Winning attention in industrial markets is difficult, especially when buying committees are technical, risk-aware, and slow to convert. This LinkedIn…
Launching a Substack for B2B founders can create an owned media channel that builds authority, attracts qualified leads, and deepens…
Many retail brands still rely on circulars, catalogs, and in-store print to drive sales, yet audience behavior has shifted to…