Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Facebook Groups are outperforming feed ads for CPG and home goods brands. Here’s the 2026 playbook for reviving community-first product discussion.
A Snapchat Spotlight playbook for teen fashion brands: why non-follower discovery changes briefs, testing, and creator selection.
Native PDF carousels are outperforming link posts on LinkedIn. Here’s how to structure document posts that maximize B2B feed distribution.
A TikTok Shop grocery playbook for structuring aisle-comparison livestreams that hook impulse buyers before they scroll away.
Feastables beat legacy candy brands on TikTok Shop with a weekly nano-creator taste-off ritual built for repeat reach, not one-off virality.
TikTok’s watch-time-weighted algorithm rewards retention over reach, and brands that don’t rebuild their creator briefs will bleed budget fast.
TikTok Shop’s algorithm now rewards trust signals over posting frequency. Here’s the technical breakdown brands need to rebuild strategy.
Duolingo’s chaotic owl proves brand mascots can drive years of viral engagement when trend-jacking replaces traditional content calendars.
Duolingo’s TikTok strategy pairs an unhinged owl mascot with micro-creator collabs to sustain engagement for years without paid spend.
Instagram, TikTok, and YouTube reward different funnel stages. Match format to intent and stop wasting product discovery budget.