Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
YouTube paid amplification turns organic creator views into measurable view-through ROI when brands apply the right bidding and attribution models.
How B2B brands turn organic creator posts into high-performing LinkedIn carousel ads without sacrificing authenticity or budget.
A practical vetting framework for brands weighing Shein’s affiliate influencer program against compliance, margin, and brand safety risks.
Triller Shop is betting on livestream commerce. Here’s what brands need to know before committing budget to this early-stage platform.
Substack sponsorships let brands reach trusted inboxes directly. Here’s how to vet writers, price deals, and measure real ROI.
X creator subscriptions and ad revenue share look like easy brand partnerships, but payout opacity and content risk demand real due diligence.
ServiceNow’s new influencer amplification lead role reveals how B2B brands are rebuilding paid media around creator-led distribution.
Bleacher Report’s TikTok build out reveals how sports media teams structure creator programming for reach, rights, and ROI.
A practical brand playbook for running ads from creator handles using Partnership Ads and Spark Ads, with setup, budget, and compliance guidance.
Pinterest Trends Tool reveals seasonal demand months early, letting brands time creator briefs for maximum reach before competitors catch on.