Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
A practical system for refreshing TikTok ad creative monthly so your top ten Spark Ads never wear out before ROAS does.
Ryanair’s creator-hosted ads slashed CPA across European markets by ditching polish for authenticity. Here’s the breakdown.
TikTok’s Creator Rewards Program favors longer, watch-time heavy video, and brands need a new playbook to work with it profitably.
Meta’s Edits app is quietly building a creator pipeline brands can tap early, before CapCut’s uncertainty reshapes short-form content workflows.
YouTube long form founder conversations drive trust and pipeline in 2026. Here’s the distribution playbook brands need to scale them.
Inside TikTok Shop Europe’s EUR500M quarter: the sourcing, compliance, and fulfillment fixes brands need before scaling further.
Liquid Death turned canned water into a billion dollar brand using absurdist UGC. Here’s the operational playbook brands can actually copy.
A practical Bluesky for brands playbook covering creator vetting, budget tests, and compliance as marketers hedge TikTok platform risk.
LinkedIn now favors vertical native video over links and PDFs. Here’s how brands build a thought leadership program that earns reach.
Threads Collabs lets brands and creators co-author one post with shared reach. Here’s the setup, compliance, and reporting playbook.