Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Reaching premium buyers is harder when every inbox is crowded and social feeds are noisy. A Playbook for Reaching High…
In 2026, manufacturers no longer win hiring battles with job boards alone. This social video recruitment case study shows how…
Winning attention on niche professional messaging networks takes more than generic outreach. This playbook for reaching leads on niche professional…
In 2026, competition for hard-to-fill logistics roles is sharper than ever. This case study on specialty recruiting shows how one…
Sponsoring deep tech newsletters on niche Ghost servers gives B2B marketers, founders, and investors a direct path to highly technical…
In 2026, B2B construction marketers face a familiar problem: engineers ignore generic brand content. This case study on technical AMAs…
Launching a branded community on Discord can turn passive followers into active advocates, but success rarely happens by accident. Brands…
In 2026, industrial buyers expect speed, clarity, and confidence before they commit to complex purchases. This case study on AR…
Professional WhatsApp groups can open doors to buyers, partners, and senior leaders faster than email—if you approach them with precision.…
In 2026, many SaaS teams fight for attention in overcrowded digital channels. This case study on micro local radio shows…