Author: Marcus Lane

TikTok’s ‘Real’ IP Verification Program protects brand listings and sponsored content from counterfeits — here’s how to register, stay authorized, and operationalize it.

Unilever’s shift from celebrity deals to tens of thousands of creators demands new vetting systems, attribution models, and operational infrastructure. Here’s how they built it.

Ipsos data shows TikTok reaches 93% of consideration-phase shoppers. Here’s how to build creator briefs that intercept that research behavior and close the sale in-session.

Target’s dual creator program—Club Target plus Target Ambassadors—reveals how pairing commission mechanics with weekly challenges drives measurable shoppable link conversion on Instagram and TikTok.

93% of TikTok users actively evaluate products on the platform. Here’s how to architect creator content that converts consideration into purchase intent.

YouTube Upfronts now compete directly with Netflix for prime-time ad dollars. Here’s how brand strategists should evaluate creator-streaming investments before committing upfront budgets.

YouTube’s algorithm now favors declared paid partnerships. Here’s how to redesign your creator briefs, content structure, and platform budget to capitalize on it.

PepsiCo rebuilt its TikTok creator brief architecture using Active Attention and Shopping Discovery data — here’s what changed and what brand strategists can replicate.

Learn how to brief creators on Instagram photo dumps so sponsored products integrate naturally, preserve organic reach, and avoid algorithm suppression.

One-third of UK online shoppers have already bought on TikTok Shop. Here’s the creator-commerce playbook British fashion brands are using to capture that revenue.