Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
New Engen’s four-company acquisition roadmap shows how brands can build one connected creator-to-conversion platform instead of stitching together five vendors.
Beauty brands lose most TikTok Shop livestream viewers in October to shipping anxiety. Here’s how to structure the first 90 seconds to stop the bleed.
How ASOS used micro-creator try-on hauls to slash occasionwear return rates and protect margin in its fastest-growing category.
A practical LinkedIn B2B sponsorship playbook for structuring disclosed product posts that survive the 2026 algorithm refresh.
A practical framework for pairing YouTube shoppable overlays with FTC disclosure toggles on long-form, ad-supported creator content.
TikTok’s Symphony Agent reshapes creator matching. Here’s how to structure brand videos that convert without tripping the Shop Live AI voice ban.
Why brands winning on Instagram Reels treat shopping tags as an afterthought, not the primary distribution strategy.
A week-by-week TikTok Shop October saturation calendar showing when to launch costume SKUs versus beauty SKUs for maximum GMV.
Stack Influence’s vetted network model shows how DTC brands cut cost-per-acquisition while scaling product launches without paid media risk.
Night-mode blocks and school-hour silencing are quietly killing teen-adjacent reach. Here’s how brands rebuild scheduling without losing spend.