Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
LinkedIn now favors vertical native video over links and PDFs. Here’s how brands build a thought leadership program that earns reach.
Threads Collabs lets brands and creators co-author one post with shared reach. Here’s the setup, compliance, and reporting playbook.
Pop Mart turned Labubu blind boxes into a creator-driven sales engine, offering brands a blueprint for scarcity, UGC, and ROI.
How brands use Instagram Trial Reels to test creator content with non-followers before scaling spend, cutting risk and guessing out of rollout decisions.
A brand playbook for cracking the YouTube Shorts algorithm so creator partnership content earns suggested feed placement, not just views.
A Discord playbook for brands that turns one-off influencer deals into lasting ambassador communities with real retention and ROI.
A practical Threads playbook showing brands how to turn creator reply threads into tracked, measurable community growth.
A practical Instagram Collab Post playbook for brands chasing shared reach, algorithmic lift, and cleaner creator attribution.
Creator ad wear out hits fast. Here’s how to build a refresh pipeline that beats the 36 day decay curve and protects CPA.
RS Group PLC’s AI driven bidding pilot lifted paid search revenue 6 percent. Here’s the methodology and risk controls behind it.