Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
A practical Snapchat AR lens playbook for brands chasing product try-on conversion, plus the metrics that prove ROI before TikTok closes the gap.
A practical Bluesky for brands playbook: what to test now, how to manage risk, and why waiting for critical mass costs you reach.
A practical guide for B2B brands sponsoring niche thought leaders through X Creator Subscriptions, covering costs, compliance, and measurable ROI.
AI shopping engines now pick winners before a search page ever loads. Here’s how brands earn placement in AI product carousels.
A brand playbook for structuring Twitch Drops campaigns with gaming creators, covering budgets, compliance, and ROI beyond redemption rates.
Snapchat My AI now serves sponsored product picks to millions of Gen Z users daily. Here’s how brands structure recommendations without tanking trust.
Amazon’s Buy For Me AI agent shops across retailers autonomously, forcing brands to rebuild product listings for machine readability, not just human eyes.
Grok Imagine puts AI video generation inside X. Here’s the brand risk, ROI, and compliance breakdown before you brief a single campaign.
LinkedIn Games Tab turns puzzle breaks into brand touchpoints. Here’s how B2B marketers should test, brief, and measure it.
Instagram’s Edits app changes how briefs, templates, and disclosure timestamps work, here’s how brands should rebuild creator guidelines now.