Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
A brand playbook for turning creator content into CTV and connected TV ad inventory that scales reach without sacrificing performance.
A brand playbook for running creator hosted sales events on Whatnot, covering host vetting, ROI math, and compliance.
How brands can use Pinterest Creator Rewards to fund performance based seeding, cut wasted spend, and scale UGC that actually converts.
A step-by-step guide to Meta Partnership Ads setup, turning creator UGC into whitelisted paid media that actually scales ROI.
Ryanair turns organic TikTok UGC into paid Spark Ads, cutting acquisition costs while scaling creator content as a performance channel.
How to turn Meta Partnership Ads performance data into a finance-ready ROI model CFOs will actually approve.
X’s creator revenue sharing model is reshaping influencer economics. Here’s how brands can turn it into an amplification advantage.
e.l.f. Beauty turns viral TikTok creator songs into a reusable paid media pool, cutting production costs and scaling Spark Ads efficiently.
A practical playbook for brands moving early on Threads, covering creator selection, Collabs, disclosure, and measurement.
A practical guide to building a brand-owned clipper network for scaled, authentic short-form distribution without the compliance headaches.