Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Instagram Reels Remix lets brands turn organic duets into paid amplification, stretching UGC budgets and boosting authentic reach.
LinkedIn’s AI Sales Navigator and Hiring Assistant quietly reshape B2B creator sourcing, cutting vetting time and surfacing hidden talent.
Instagram’s October platform updates reshape creator payouts, AI labeling, and brand collab tools, here’s what marketing teams need to adjust now.
TikTok One Collabs is a new creator discovery surface brands should test now, before CPMs rise and the easy wins disappear.
TikTok’s new Agency Partner and Premier Agency Partner tiers reshape vetting, pricing, and risk for brands buying through agencies.
Ryse Supplements built a tiered TikTok Shop commission structure that rewards volume and retention, not just one-off viral hits.
A practical guide to winning YouTube Shorts discovery by building the trust signals that convert casual viewers into buyers.
A practical Snapchat creator playbook for brands planning Gen Z product launches, covering casting, Lenses, sequencing, and measurement.
Decode the FYP signals that decide creator video placement and build a brand playbook around watch time, completion rate, and reposts.
A brand guide to calibrating creator tone across EMEA markets, balancing cultural nuance, regulatory risk, and measurable ROI.