Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
New Engen links creator content directly to Walmart Connect and Amazon Ads, giving brands a measurable path from scroll to cart.
Scrub Daddy turned TikTok Shop livestreams into a weekly revenue engine, not a one-off stunt, through cadence, creator mix, and data discipline.
A practical guide to making creator content surface in Amazon’s Inspire feed, with tactics for discoverability, compliance, and measurable ROI.
ReelShort and DramaBox are pulling in millions of daily users. Here’s how brands can buy into microdrama apps without wasting budget.
A brand playbook for structuring TikTok Shop affiliate reward programs that avoid the GMV gaming and clawback mess Insane Labz exposed.
Blenders Eyewear’s creator-as-exec hire shows how brands can turn influencer trust into product design and sharper social ROI.
A practical playbook for optimizing TikTok Shop, Instagram Shop, and native checkout to lift conversion and cut cart abandonment.
A LinkedIn Marketing Partner badge isn’t proof of ROI. Here’s the vetting checklist brands need before signing a creator agency.
Subway and McDonald’s unit growth exposes a hyperlocal creator marketing gap that multi-unit brands can exploit before competitors catch on.
Turn sponsored post comments into owned DM relationships with this Instagram comment to DM capture playbook built for brand ROI.