Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
A practical APAC brand suitability playbook for adapting creator content across risk-averse markets without losing campaign performance.
A YouTube long-form review playbook that turns 12-minute videos into measurable pipeline for high-consideration, big-ticket purchases.
A retargeting playbook for brands moving TikTok-proven creator content and audiences onto Instagram Reels without losing performance.
How one app studio combined creator scripts with AI scheduling to publish 6,000 UGC videos monthly without blowing up headcount or compliance.
A practical playbook for turning nano-creator content into whitelisted Meta Partnership Ads that outperform brand-only creative without the agency fees.
Threads collaborative posts let brands merge audiences with creators for shared reach. Here’s the distribution playbook that actually moves ROI.
Snapchat product shots and Meta’s people first creative demand different KPIs. Here’s the benchmarking framework brands need to compare them fairly.
e.l.f. Cosmetics is testing AI generated UGC against real creator content, and the early results reveal where synthetic media still falls short.
Threads link posts get algorithmically deprioritized. Here’s the brand playbook for maintaining reach while still driving traffic off-platform.
A brand playbook for turning creator content into CTV and connected TV ad inventory that scales reach without sacrificing performance.