Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Building product direction with your users is powerful, but it can quickly turn messy without structure and trust. This playbook…
Build in public for SaaS has moved from niche founder practice to serious growth strategy in 2026. When done with…
Interactive polls and gamification on LinkedIn can turn passive scrolling into measurable engagement, stronger brand recall, and more qualified conversations.…
In 2026, travel brands face rising acquisition costs, fragmented intent signals, and shorter booking windows. This case study shows how…
Local news sponsorships have become a practical growth channel for brands that want trusted community visibility in 2026. As traditional…
Specialized recruiting on TikTok may sound unconventional for manufacturing, yet in 2026 it has become a practical way to reach…
Meta Broadcast Channels give B2B marketers a direct, low-friction way to distribute updates, insights, and offers to opted-in audiences across…
Customer retention in consumer packaged goods is harder than ever, especially as subscription fatigue and price sensitivity keep rising. This…
On fast-moving social platforms, discovery depends on smart filtering, trusted taste, and repeatable systems. This playbook for curation on social…
Short form educational mini docs are changing how law firms build trust, explain complex issues, and turn attention into consultations.…