Author: Marcus Lane

Learn how brands should evaluate and structure creator participation in OpenAI’s click-based ad environment as ChatGPT becomes a product discovery channel.

OpenAI’s click-based ads inside ChatGPT reshape the influencer-to-search funnel. Here’s what advertisers need to know about targeting and strategy.

Del Taco’s Vine-era creator reunion reveals how nostalgic creator revivals drive modern campaign ROI through cultural memory and platform nostalgia.

Learn how forward-thinking marketers use TikTok Remix as a brand amplification tool to scale campaigns with AI-generated content while protecting brand narrative.

TikTok Remix is redefining brand amplification. Here’s how smart marketers structure campaigns around AI-generated remixes without losing narrative control.

Gymshark’s shift from flat-fee creator deals to performance-based compensation tiers reveals a replicable blueprint for sustaining long-term ambassador ROI.

Learn how to operationalize authentic creator partnerships across large influencer rosters without sacrificing the unscripted quality that drives real performance.

Enterprise brands use Zeta Global’s AI-driven attribution to stitch cross-channel touchpoints and prove influencer revenue impact at scale.

Launching a branded community on Discord can turn passive customers into active advocates, giving your brand a direct space for…

In 2026, many retailers still face the same challenge: traditional print delivers familiarity, but social video delivers attention, speed, and…