Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
LinkedIn Live has emerged as a vital tool for B2B thought leadership campaigns, enabling brands to build real-time connections and…
Integrating an influencer marketing agency with your in-house team can transform your brand’s digital impact—when done right. This case study…
Integrating an influencer marketing agency with your in-house team can revolutionize brand growth and campaign results. This process, when managed…
Looking to supercharge your online presence? Maximizing reach with “YouTube Shorts Collabs” is a strategic way to grow your channel,…
A “Morality Clause” invocation can make or break major contracts across industries, from entertainment to tech. This case study explores…
In today’s evolving business landscape, a “morality clause” invocation can have vast legal and reputational impact. This case study examines…
Twitch Extensions have revolutionized how brands engage with livestream audiences by adding interactive layers directly onto Twitch streams. This dynamic…
In a digital landscape increasingly fraught with cyber threats, cybersecurity firms must innovate to reach and educate their audiences. This…
LinkedIn Carousels have rapidly gained traction among B2B influencers who want to share stories that resonate. These visually engaging, multi-slide…
Reconciling influencer campaign data with a company’s official financial statements is critical for maximizing returns and ensuring transparency in digital…