Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Understanding the right YouTube influencer formats that increase avg view duration can transform your channel’s performance and brand collaborations in…
TikTok creative trends brands need to leverage stand at the heart of every winning marketing strategy on the world’s fastest-growing…
Twitch has revolutionized how audiences connect with brands, and understanding how brands use Twitch streamers for product placements is vital…
TikTok creator format trends for 2025 are radically reshaping digital storytelling and audience engagement. As the platform evolves, new content…
Reddit creator opportunities for brands have grown tremendously in 2025, offering new ways for companies to reach engaged, niche communities.…
YouTube influencer video structures are crucial for improving watch time, helping creators capture and maintain viewers’ attention throughout the content.…
Instagram Collab features are transforming social media marketing by enabling brands to co-author posts, tap into new audiences, and streamline…
TikTok sound-based influencer strategy for brands is emerging as a powerful tool to boost engagement and brand recall. As audio…
YouTube Shorts Collab Formats That Drive Growth are redefining how creators expand their reach and community in 2025. With ever-changing…
Pinterest trends creators are using for viral growth have transformed how content reaches new audiences. By harnessing these up-to-date tactics,…