Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
The concept of “quantum entanglement” communication has rapidly evolved from theoretical physics to a potential staple for instantaneous global campaigns.…
The rise of no-code platforms has revolutionized marketing strategies, opening new frontiers in digital engagement. This case study examines the…
The rise of “myco-networks” — using fungi as a medium for data transmission and influence — is transforming how we…
The future of “bio-integrated” content is evolving rapidly, merging digital media with the human body and redefining how we interact…
Brands have long relied on influencer marketing, but the rise of de-influencing campaigns has shifted the landscape. A recent case…
The “Chess” influencer renaissance on Twitch and Chess.com is redefining how millions engage with the age-old game. With streaming platforms…
Thinking of expanding your travel brand’s reach? Partnering with travel influencers who live full-time on cruise ships unlocks a unique…
The rise of the “Civic Tech” influencer on platforms that promote community engagement is transforming how people participate in local…
The global explosion in mindfulness practices has fueled the rise of “mindfulness” apps like Calm and Headspace, making them powerful…
The rise of the “Citizen Science” influencer is transforming how everyday individuals partner with researchers using platforms like Zooniverse. By…