Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Leveraging generative AI for micro campaigns empowers marketers to create highly personalized, targeted, and efficient marketing initiatives in real time.…
Looking for the best AI prompts for influencer marketing teams in 2025? AI-driven tools now fuel every stage of influencer…
Ai-generated content and IP risks for brands are top concerns in today’s digital marketing landscape. As businesses leverage generative AI…
Handling disputes with creators effectively is crucial for maintaining productive partnerships and safeguarding your brand’s reputation. Whether you’re a business,…
Cross-border influencer campaign regulations are critical for brands expanding internationally, as varying rules can expose companies and creators to legal…
Staying compliant with influencer disclosure rules is essential for brands collaborating on sponsored content in 2025. Understanding the latest legal…
From zero to hero: brand growth through creators is redefining the way businesses connect with consumers in 2025. Forward-thinking brands…
Scaling global campaigns with micro influencers has become a proven strategy for brands aiming to expand internationally without compromising authenticity.…
Influencer whitelisting is transforming how DTC brands scale their paid social campaigns. This approach harnesses influencer trust while providing brands…
In 2025, trust is redefining the landscape of digital advertising, with “how trust is becoming the new marketing currency” serving…