Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
LinkedIn drives B2B research, not purchase—here’s how to structure content that builds credibility long before the demo request.
YouTube’s long-form format still wins trust for health and supplement brands. Here’s the platform playbook for compliant, high-converting explainer video.
Instagram now leads in-app checkout among the big three platforms — here’s how its purchase flow stacks up against TikTok and YouTube for brands.
TikTok Shop rewards product-tagged videos with organic reach — here’s the algorithmic playbook brands need to stop overpaying for distribution.
Trader Joe’s spends $0 on paid media yet dominates word-of-mouth marketing — here’s the employee advocacy framework brands can copy.
YouTube’s new search-intent tools reveal what humans and AI assistants actually search for—here’s how brands should rebuild their long-form video strategy.
Six months of data on LinkedIn’s Creator Marketplace reveals how B2B brands can structure expert partnerships that actually convert.
Why YouTube’s long-form format is the safest, highest-ROI channel for supplement brands building ingredient credibility and FTC-compliant trust.
Instagram now lets brands add-to-highlights without posting, turning Highlights into a searchable, evergreen product video library.
Six months of data on TikTok Shop’s Real IP Merchant Program reveal counterfeit drops, trust gains, and what brands should do next.