Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
In 2025, clients vet lawyers the same way they vet everything else: fast, on mobile, and with a low tolerance…
In 2025, brands want predictable performance without paying celebrity premiums. A Playbook for Micro Influencer Syndicates and Buying Reach in…
In 2025, mobile marketers fight a familiar problem: shoppers download an app, browse once, and disappear. This case study shows…
In 2025, audio-first marketing is moving from podcasts and smart speakers to a new frontier: wearable smart pins. These clip-on…
In 2025, biotech marketers face a familiar problem: scientific credibility doesn’t automatically translate into clear differentiation. This case study shows…
In 2025, brands and creators are racing to make virtual spaces feel useful, not noisy. This playbook for in game…
In 2025, SaaS brands face rising ad costs, crowded inboxes, and audiences that tune out polished performance marketing. This case…
In 2025, many B2B marketers want reach without surveillance ads, and creators want sponsorships that respect audiences. Sponsoring industry newsletters…
Gatekeeping as a Service is no longer a fringe tactic for internet communities; in 2025, it has become a measurable…
In 2025, creators and organizations are rethinking credibility as audiences spread across many networks and protocols. This playbook for building…