Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Build in public has moved from niche maker forums to a mainstream SaaS growth lever in 2025. This case study…
In 2025, LinkedIn rewards posts that spark meaningful actions, not passive scrolling. This playbook for interactive polls and high engagement…
In 2025, travel marketers face rising acquisition costs and shorter attention spans, yet customers still want tailored planning help. This…
In 2025, travel marketing teams face higher ad costs, shorter attention spans, and demand for personalization at scale. This case…
In 2025, local news sponsorships are shifting fast as communities rely on creators, newsletters, and nonprofit newsrooms to fill gaps…
In 2025, specialized hiring is less about posting and waiting and more about proving what work feels like. This case…
In 2025, more industrial employers are realizing that short-form video can reach skilled talent faster than job boards. This case…
In 2025, attention is scarce and B2B trust is earned in small, consistent moments. A Playbook for Leveraging Meta Broadcast…
In 2025, retention is the profit lever many CPG teams still underuse. This case study shows how a mid-sized brand…
In 2025, audiences don’t “follow brands” as much as they follow trustworthy people and well-designed feeds. This playbook for curation…