Author: Marcus Lane

Only 27 percent of B2B marketers use LinkedIn short form video, but early movers are quietly winning the attention gap competitors are ignoring.

A practical CTV and streaming expansion playbook for brands funding creator originated shows, covering budgets, rights, and measurement.

A tactical guide to the YouTube Podcasts tab, covering sourcing, budgets, compliance, and ROI measurement for long form creator deals.

Lemon8 is quietly building a high-intent lifestyle audience. Here’s how brands can use it for discovery, UGC sourcing, and low-cost testing.

Rare Beauty’s Rare Impact Fund shows how mental health creator partnerships build measurable brand trust without sacrificing authenticity.

A practical framework for vetting X Premium creators before locking them into long-term brand retainers, with risk checks that protect budget.

WhatsApp Channels let brands push creator content straight to high intent buyers, skipping algorithms entirely. Here’s the operational playbook.

Bluesky creator vetting now determines which partnerships survive once the algorithm matures and discovery gets competitive.

WEBTOON built an in-house creator economy team to turn webcomic IP into licensing, ad, and brand revenue at scale.

BeReal for brands now means scheduled creator drops, not chaos. Here’s how to structure them for reach, safety, and ROI.