Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Bluesky’s open network is quietly building creator infrastructure. Here’s why brands should stake early influencer territory now.
Clapper is pulling TikTok refugees who want fewer algorithms and more cash. Here’s how brands test it without wasting budget.
A practical playbook for turning Discord power users into brand ambassadors who cut churn and boost community LTV.
A practical framework for splitting always on budget across organic, paid amplification, and owned channels without wasting spend.
Princess Polly runs 11,000 micro creators at once. Here’s the cost per acquisition math brands can actually learn from.
Programmatic creator APIs let talent agencies automate client reporting, cutting manual work and giving brands real time ROI visibility.
Huda Beauty’s tiered creator mix blends mega, micro, and employee voices. Here’s what CPG brands can replicate without the budget.
YouTube Shorts now drives real RPM and retention gains, making it a smarter 2027 budget line than brands realize.
Kick streaming offers brands 95/5 creator payouts and untapped reach, but early movers need a compliance-first playbook.
A practical guide to Snapchat Creator Marketplace: how brands discover vetted creators, set budgets, and measure ROI on the platform.