Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Private podcasting has moved from novelty to a serious revenue lever for B2B teams that sell complex, high-consideration offers. When…
In 2025, D2C brands compete in crowded feeds where attention is scarce and trust is earned. This case study shows…
Marketing teams that rely on rented attention are looking for new, durable channels in 2025. The Fediverse offers exactly that:…
In 2025, many established B2B brands still struggle to turn social attention into measurable pipeline. This case study shows how…
In 2025, engineers and machinists are harder to reach through broad targeting, but they still gather daily in niche communities.…
In 2025, many launches fail not because the product is weak, but because attention is fragmented and trust is hard…
In 2025, brands can win attention without renting it from crowded feeds. This playbook for direct to consumer sales via…
In 2025, buyers expect clarity before they commit time to a showing. This case study explains how one brokerage improved…
In 2025, buyers expect to understand a property before they schedule a showing, and real estate teams need media that…
In 2025, product teams win when they listen, prioritize, and ship with users—not at them. A Playbook for Community Driven…