Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
YouTube’s crackdown on unsubstantiated health claims is reshaping wellness creator content — here’s how brands stay compliant and visible.
TikTok’s Andromeda update prioritizes pacing and production quality over demographics, forcing brands to rebuild creative testing and briefs.
NetEase Games links creator payouts to real-time trend and retention data, turning influencer spend into a performance channel, not a media buy.
Instagram for TV turns feeds into shared-scrolling living room screens. Here’s how brands should test, measure, and budget for it.
YouTube now counts views from frame one, inflating totals and forcing brands to rebuild sponsor reporting around watch-time, not raw view counts.
YouTube’s monetization changes for smaller creators reshape nano-influencer economics—here’s how brands should restructure partnerships and payment terms.
Instagram’s shared-scrolling TV feature blends social feeds with lean-back viewing, forcing brands to rethink creator campaigns for dual screens.
A regional broadcaster closed a 41% cross-platform reporting gap using Nielsen’s DASH latency fix, giving ad buyers one trusted number.
TikTok now ranks video by watch-time depth, not taps — here’s how brands should rebuild hooks, pacing, and briefs to match.
Instagram’s August product updates reshape brand whitelisting strategy — here’s what changes for spend allocation, testing, and creator contracts.