Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Case Study: How an EdTech Brand Used WhatsApp Communities for Launch Sales shows how one fast-growing learning company turned a…
In 2025, brands win attention where customers already spend time: private, high-signal conversations. This playbook for Direct to Consumer Sales…
In 2025, property buyers expect proof, not promises. This case study shows how one regional brokerage used drone footage, 360…
Building a product roadmap with your community sounds simple until votes get brigaded, leaks spread, and loud voices drown out…
In 2025, SaaS teams face higher acquisition costs, lower organic reach, and skeptical buyers who demand proof. This case study…
Interactive polls and gamified posts are no longer “nice-to-have” tactics on LinkedIn; they’re reliable attention engines when built with intention.…
In this case study on AI itinerary lead magnets, you’ll see how one travel brand turned automated trip planning into…
Local news has changed fast, and sponsorships now carry more responsibility than ever. This playbook for local news sponsorships in…
Case Study: How a Manufacturing Firm Used TikTok for Trade Recruiting is no longer a novelty in 2025; it’s a…
In 2025, B2B teams are rethinking owned audiences as paid reach gets pricier and inboxes stay crowded. This playbook for…