Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
A B2B software company turned LinkedIn Expert Creator partnerships into a repeatable pipeline engine, cutting CAC and warming enterprise deals faster.
TikTok now rewards trust signals over posting frequency. Here’s how to rebuild creator briefs for the discovery-over-reach shift.
Instagram now weighs saves and shares over likes—here’s how to brief Reels that earn private shares and win distribution.
A practitioner’s guide to using TikTok Shop’s real-time affiliate tracking to build compliant, scalable commission programs.
A brand-side framework for allocating budget between YouTube Shorts discovery and long-form search content in a fragmenting attention economy.
TikTok now favors human-made video over AI-generated clips, forcing brands to rewrite briefs around authenticity, not polish.
Instagram’s Highlights-without-Story test signals a Reels-first future — here’s how brands should build evergreen reach now.
Prime Hydration skipped retail media spend entirely, turning KSI-Logan Paul drama into convenience store shelf velocity that outsold Gatorade.
Duolingo’s Streak Society perks and creator-led launches drove a 20% renewal lift — here’s the retention playbook brands can steal.
Poppi rebuilt trust after its FTC health-claims settlement by shifting TikTok Shop livestream cadence toward nano-creators. Here’s the playbook.