Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
In today’s fast-paced digital landscape, influencer marketing campaigns have become vital for brands looking to break through highly competitive markets.…
When executed properly, guerrilla marketing captures attention and builds brand buzz. But sometimes, creative campaigns backfire, offending the very audience…
Rebranding is a high-stakes endeavor that can transform a business’s trajectory when executed in sync with a major shift in…
A post-mortem: a product launch that failed due to insufficient marketing budget offers entrepreneurs and marketers a crucial learning opportunity.…
Testing new retail concepts can be risky, but a well-executed pop-up shop can become a game-changer for brands. This case…
Participating in trade shows is a pivotal strategy for businesses aiming to expand their reach. However, a poorly executed trade…
Case Study: A Successful Referral Marketing Program for a B2B SaaS Company Referral marketing programs are a proven strategy for…
When a PR campaign fails to get any media attention, marketers are left questioning what went wrong. Drawing from industry…
In today’s digital arena, launching a successful content marketing program for a highly competitive industry is no small feat. This…
Email marketing remains a powerful tool for businesses, but failure to comply with anti-spam laws can be costly. This post-mortem…