Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
A practical Bluesky brand playbook for marketers testing the chronological feed before the algorithm arrives and pricing power shifts.
A practical playbook for recruiting TikTok Shop affiliate creators at scale, with commission tactics, vetting steps, and compliance guardrails.
A brand playbook for launching branded OTT channels that repurpose creator content across Roku, Fire TV, and Samsung TV Plus bundles.
Compares shoppable tags across Instagram, TikTok, YouTube, and Pinterest to help brands pick the right commerce integration for creator ROI.
Best Buy’s AI content supply chain cuts creator production time and costs while scaling personalized retail media at volume.
A Skift Summit playbook for fixing booking and sales attribution on travel creator content, from multi-touch models to vendor vetting.
Compare TikTok Shop, Amazon, and LTK affiliate link architecture to see which payout structure actually protects your margin.
Instagram Trial Reels let brands test hooks and creative without tanking follower feeds, and here’s how to build a testing program around them.
A brand playbook for YouTube Shorts monetization now that TV screens, not phones, drive a growing share of Shorts watch time.
Foxtel’s rebrand to DAZN Media+ fuses sports viewership data with creator advertising, and brands need a playbook for it now.