Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Threads algorithm signals reward reply velocity and text-first posts, not follower count, here’s how brands should brief creators for reach.
IAB CreatorFronts brings upfront-style deals to creator media. Here’s how brand buyers should evaluate, negotiate, and budget for them.
Outdoor and fishing brands skip Trending Audio for Reels and Carousels, the two formats that actually sell gear and build trust.
YouTube Shorts and TikTok both drive tech launch buzz, but only one fits your CAC targets and long-term retargeting stack.
TikTok’s Q2 Index reveals six editing formats driving the highest completion rates, plus a brand template to brief creators fast.
ByNAME’s structured UGC pipeline turned Poke’s creator content into 100 million views in 12 weeks, and the mechanics are repeatable.
A brand playbook for the YouTube Podcasts tab, covering ad formats, living room measurement, and how to position branded audio for TV screens.
A practical Discord community playbook for turning fan servers into owned media channels that cut paid media dependency and boost retention.
A brand playbook for Twitch shopping extensions, covering live commerce setup, ROI tracking, moderation risk, and streamer partnership terms.
A Pinterest Performance Plus playbook for pairing creator pins with paid amplification to cut CPAs and protect brand budgets.