Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
In 2025, buyers ignore crowded channels and respond where trust already exists. This playbook shows how to use A Playbook…
In 2025, many digital health teams chase ads and influencers, but the strongest results often come from a repeatable partnership…
In 2025, attention is expensive and trust is rare. A Playbook For Sponsoring Niche Industry Newsletters On Substack helps you…
In 2025, B2B marketers can’t rely on broad networks to reach technical buyers. Civil engineers gravitate to niche communities, peer-led…
In 2025, trust is earned in public, and technical communities reward substance. This playbook shows how to build credibility with…
In 2025, manufacturers face a familiar challenge: people outside the plant understand products, not the teams behind them. This case…
In 2025, growth doesn’t only happen on mainstream networks. Many of the most valuable conversations now live in specialist communities…
In 2025, many retailers still depend on paper mailers, yet attention has moved to short-form feeds. This case study on…
Deep-tech founders and marketers face a hard truth in 2025: broad ad networks struggle to explain complex value, while inbox-first…
In 2025, fintech growth depends on trust as much as features. This case study shows how one app rebuilt credibility…