Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
TikTok Shop’s new category manager role reshapes creator discovery, forcing brands to rethink recruiting, vetting, and compliance strategy.
Algorithmic curation now rewards engagement density over follower count, forcing brands to rethink influencer selection, budgets, and ROI metrics.
Klook’s Kreator Shops turns travel creators into shoppable storefronts, giving brands a new affiliate channel with built-in booking data.
A cross-platform playbook for winning short-form algorithms with niche, snackable video that drives real ROI beyond TikTok.
Fetch scaled thousands of micro-influencers in weeks. Here’s the onboarding playbook brands and agencies can steal for their own creator programs.
Snapchat’s Creator Marketplace connects brands with Gen Z audiences at lower CPMs than TikTok, yet most media plans still ignore it.
YouTube’s first frame view rule forces brands to rewrite creator briefs, hooks, and KPIs before 2026 campaigns launch.
Amazon Live’s algorithm rewards specific creator behaviors. Here’s how brands can decode the signals that drive discovery and sales.
Radisson’s Creator Hub turns everyday guests into content engines, cutting OTA dependency and lifting direct bookings measurably.
OpenAI’s European expansion puts ChatGPT ad placements on the roadmap. Here’s how brands should prep creator content now.