Author: Marcus Lane

Instagram Pay in-app checkout changes the conversion path. Here’s how brands should restructure creator funnels, tracking, and budgets.

Instagram Pay in-app checkout collapses the path from discovery to purchase. Here’s how brands should adapt strategy, tracking, and creator briefs.

Instagram Pay’s in-app checkout is rewriting the influencer conversion path. Here’s how brands should adapt budgets, KPIs, and creator briefs.

Alo Yoga’s affiliate equity model pays creators like partners, not vendors, and it’s rewriting the ROI math on influencer commissions.

A data-backed guide to negotiating YouTube and Twitch creator deals, with rate benchmarks, leverage tactics, and risk checks for brand buyers.

Pinterest’s Performance+ Ads reshape shoppable Pin campaigns, giving brands automated bidding and creator content that actually converts.

AGC campaigns are cutting CPMs by double digits. Here’s the distribution playbook brands need to reach new audiences without inflating budgets.

Twitch deal rates are sliding fast. Here’s how brands should renegotiate gaming creator contracts to protect ROI without losing key talent.

Twitch’s realized ad rate has dropped to 32%, forcing gaming brands to rethink budget splits with YouTube. Here’s the data and the playbook.

Prime Hydration’s creator-owned brand model shows how founder equity, not paid sponsorships, built a billion-dollar beverage business.