Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
LinkedIn’s Amazon Ads integration turns B2B feeds into commerce inventory — here’s how brands should rebuild targeting and budgets now.
A UK fashion retailer rebuilt its TikTok Shop livestream schedule around under-45 browsing data and cut acquisition costs while lifting watch time.
Native PDF carousels now outperform link posts on LinkedIn — here’s how B2B brands should brief creators to win the format.
A structured playbook for briefing multi-creator Pinterest board collaborations that compound discovery for home and wedding brands over months, not days.
A brand playbook for engineering a TikTok Stitch-ready launch video that turns creators into your unpaid distribution army.
Amazon Inspire’s shoppable feed has changed since launch — here’s how brands should rebuild briefs, creative, and measurement to match it.
Amazon Inspire’s algorithm, monetization, and creator tools have shifted hard — here’s how brands should rebuild briefs to match.
A tactical guide to structuring creator podcast sponsorships on YouTube, from feed mechanics to disclosure and measurement.
Meta’s push into Threads video demands a new brand playbook: how to keep text-first authenticity while feeding the algorithm what it wants.
YouTube Shorts now rewards retention over volume, forcing brands to rebuild hooks, briefs, and storefront strategy for creator content.