Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
HelloFresh pairs celebrity-led campaigns with an always-on affiliate program, proving reach and retention aren’t an either/or budget decision.
LinkedIn’s algorithm now rewards disclosed sponsorships over hidden promo — here’s how B2B brands should adjust creator briefs and vetting.
YouTube now suppresses undisclosed sponsorships in recommendations, forcing brands and creators to fix disclosure workflows immediately.
Instagram now boosts properly labeled paid partnerships instead of burying them—here’s how brands should adjust briefs, budgets, and creator contracts.
Instagram’s 2026 algorithm now boosts properly labeled branded content instead of burying it, and brands need a new distribution playbook.
TikTok’s mandatory commercial-content setting shapes distribution priority — here’s how to enable it correctly and protect reach.
TikTok Shop turned supplements into an impulse category — here’s the conversion data, compliance risk, and playbook brands need.
A mid-size supplement brand tripled conversion by replacing static product pages with TikTok Shop demos, live proof, and creator-led trust.
Stanley’s nano-creator seeding turned a century-old tumbler into a TikTok phenomenon and a case study every brand should study.
Chubbies built a cult following on absurdist nano-creator comedy instead of discounts, proving brand voice can outperform price cuts.