Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
A brand playbook for engineering a TikTok Stitch-ready launch video that turns creators into your unpaid distribution army.
Amazon Inspire’s shoppable feed has changed since launch — here’s how brands should rebuild briefs, creative, and measurement to match it.
Amazon Inspire’s algorithm, monetization, and creator tools have shifted hard — here’s how brands should rebuild briefs to match.
A tactical guide to structuring creator podcast sponsorships on YouTube, from feed mechanics to disclosure and measurement.
Meta’s push into Threads video demands a new brand playbook: how to keep text-first authenticity while feeding the algorithm what it wants.
YouTube Shorts now rewards retention over volume, forcing brands to rebuild hooks, briefs, and storefront strategy for creator content.
Instagram is throttling reposted and low-effort Reels — here’s what original content signals now drive distribution and how brands should adapt.
TikTok Shop’s algorithm favors kinetic, high-energy demos — here’s the exact structure that gets wellness and CPG products found.
A DTC supplement brand cut discovery costs 40% by swapping manual vetting for an AI-native influencer platform. Here’s the playbook.
Solo Stove turned one demo video and a nano-creator seeding program into a repeatable, multi-season sales engine without paid media.