Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Marketing on new-gen social platforms like Farcaster and Lens Protocol gives brands direct access to discerning, early-adopter communities focused on…
Leveraging a financial influencer campaign can transform how companies approach public offerings. This case study explores how an IPO was…
The term “post-mortem: an influencer campaign impacted by geopolitical events” explores how sudden global developments can derail even the best-planned…
As brands increasingly rely on influencer marketing, the rise of influencer unionization efforts has signaled a turning point in the…
A high-budget influencer event can promise significant returns, but what happens when it generates zero social media impact? Understanding where…
Marketing on ResearchGate and Academia.edu with scientific influencers offers unique opportunities for brands and researchers to connect directly with engaged…
In 2025, leveraging “anti-influencers” has emerged as a credible strategy for SaaS brands. This case study illustrates how one SaaS…
Marketing on Glassdoor and LinkedIn with employee influencers has become a critical strategy for brands looking to stand out in…
The hospitality industry is embracing influencer partnerships for reputation management more than ever before. This case study explores how a…
The future of text-based influencers on platforms like Substack and Ghost looks promising as more readers seek depth and authenticity…