Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
In 2025, local demand is increasingly captured inside neighborhood platforms where trust is built one recommendation at a time. Leveraging…
In 2025, the most resilient digital health brands grow by collaborating, not competing. This Case Study: A Wellness App Successful…
In 2025, pop-ups win when they show up in the right place and moment. Location-based marketing lets you target nearby…
In 2025, hiring teams face tighter labor markets, higher candidate expectations, and louder employer branding competition. This case study shows…
Professional Slack communities reward relevance, trust, and restraint. This playbook for marketing within professional Slack communities shows how to earn…
In 2025, fintech growth depends less on louder ads and more on trusted education. This case study shows how a…
In 2025, B2B buyers increasingly validate expertise in public before they book a call, and social platforms act like open…
In 2025, marketers face a defining test: how to earn attention from kids who grew up swiping before they could…
In 2025, creators and brands want reach without surrendering control to opaque algorithms. marketing on decentralized video platforms like Odysee…
Case Study: How A Construction Brand Reached Engineers On Reddit isn’t just about “going viral.” It’s about earning attention in…