Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
When brands leverage real-world tragedies to bolster their social media campaigns, ethical lines blur, and public trust can be compromised.…
Co-marketing campaigns have become a powerful strategy for B2B tech companies aiming to expand reach and drive growth. In this…
A successful business alliance can fuel remarkable growth, yet even promising collaborations can unravel if company cultures clash. This post-mortem…
Expanding from direct-to-consumer (D2C) to wholesale and retail is a defining challenge for many growing brands. In this case study,…
Poor user onboarding can turn an innovative product into an overlooked flop. Post-mortems help businesses learn from such failures, making…
The e-commerce landscape evolves rapidly, making timely technology upgrades crucial for maintaining a competitive edge. In this case study, we…
Re-platforming an e-commerce site is a complex challenge, requiring strategic planning and seamless execution. In this case study, we dissect…
Managing professional partnerships isn’t always smooth sailing; sometimes, a vendor relationship can end in a lawsuit. Understanding why these conflicts…
Discover how a forward-thinking brand transformed audience engagement with a creative twist. This case study explores how a brand used…
The topic of influencer partnerships has become ever more important in 2025, but even the most promising collaborations can be…