Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Patreon, once the realm of independent creators seeking direct support, has now emerged as a powerful channel for brand-creator collaborations.…
Case Study: How Duolingo Uses Gamification in its Influencer Marketing explores the innovative ways Duolingo combines interactive game mechanics with…
Whitelisting content on Pinterest and LinkedIn ensures that your posts achieve maximum reach while staying compliant with each platform’s policies.…
The VanLife community on Instagram has exploded into a powerful niche marketing goldmine, capturing adventurous audiences and thriving on visual…
B2B SaaS companies are constantly innovating to boost sales-qualified leads. One powerful 2025 tactic: partnering with LinkedIn influencers to drive…
Is BeReal a viable influencer marketing platform in 2026? Brands and marketers are constantly searching for authentic platforms to reach…
Launching a successful campaign that failed to drive sales is a marketer’s nightmare. Understanding the gap between campaign success metrics…
A brand’s guide to Twitch gifting, emotes, and channel point rewards equips marketers and community managers with clear strategies for…
Notion has become a powerhouse in the productivity app market, with clever strategies that set it apart from the competition.…
Embracing the power of online communities, brands in 2025 are rapidly exploring how to partner with Discord server owners for…