Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Poor communication can unravel even the most promising agency partnership. When a project’s success depends on seamless collaboration, minor misunderstandings…
The primary keyword, pop-up shop, is a powerful tool for brands looking to blend unique retail experiences with modern marketing…
Launching a new product can be a defining moment for any brand, but when negative influencer feedback steals the show,…
In this case study, discover how a B2B company built a thriving community on Slack, fostering relationships, knowledge sharing, and…
Rebranding can reinvigorate a company’s image, but a failed campaign risks alienating its core audience and derailing business goals. This…
Do you want to boost the number and quality of attendees at your webinars? Using influencers to drive webinar registrations…
Influencer marketing for market validation is a powerful strategy modern startups use to gain traction and customer trust efficiently. In…
B2B cybersecurity firms face unique marketing challenges in a crowded digital world. In 2025, partnering with ethical hackers on YouTube…
Creator coins and NFTs represent innovative digital assets revolutionizing the creator economy in 2025. As influencers, artists, and entrepreneurs seek…
How did a D2C pet brand go viral in 2025? In this case study, we explore how leveraging a curated…