Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
In 2025, audiences reward brands that show real work, real people, and real constraints. This playbook explains using BeReal for…
In 2025, loyalty leaders no longer rely on one big rebrand to win repeat business. They engineer hundreds of small,…
A Playbook For Sponsoring Niche Industry Newsletters is one of the fastest ways in 2025 to reach buyers who are…
In 2025, performance ads are expensive, attention is fragmented, and trust is hard-won. This case study shows how one D2C…
In 2025, decision makers spend less time on noisy networks and more time in tighter communities where reputation travels fast.…
In 2025, reaching senior operators, founders, and investors requires more than cold DMs and generic thought leadership. This playbook shows…
In 2025, recruiters in trucking and supply chain compete for attention as much as applicants compete for jobs. This case…
In 2025, brands that win product launches create urgency without feeling spammy. A Playbook For Using WhatsApp Channels For Exclusive…
A Playbook For Using WhatsApp Channels For Exclusive Product Drops can help you turn attention into action without fighting noisy…
In 2025, many buyers still distrust contractors, even when the portfolio looks strong. This case study shows how a mid-sized…