Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Marketing teams are shifting attention to decentralized social networks where communities set the rules and algorithms don’t dictate reach. This…
In 2025, D2C brands fight for attention in crowded feeds, rising ad costs, and shorter trend cycles. This case study…
Launching a branded community on Discord in 2025 takes more than spinning up a server and posting an invite link.…
In 2025, marketers are under pressure to prove results faster, across more channels, with fewer wasted impressions. This case study:…
In 2025, teams that sell to sophisticated buyers need more than broad social reach—they need precision. This playbook for reaching…
In 2025, Farcaster is where niche communities move fast, share proof, and decide who to trust. This playbook for reaching…
Case Study: How A Construction Brand Reached Engineers on LinkedIn is a practical look at what actually works when you…
A Playbook for Sponsoring Niche Industry Newsletters for B2B Leads is one of the fastest ways to reach hard-to-target decision-makers…
In 2025, growth-minded founders keep asking the same question: how do you scale without blowing up acquisition costs or compromising…
Building a durable reputation in technical circles takes more than posting tips and hoping they land. In 2025, Technical Authority…