Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Looking to engage younger audiences authentically? This guide to marketing on Roblox and Fortnite, with a focus on partnering with…
The world of finance is evolving rapidly, and fintech startups are turning to “fin-fluencers” to establish credibility and acquire users.…
Marketing on Nextdoor is a powerful way for brands to connect with hyperlocal audiences. By partnering with local community leaders,…
In 2025, “influencer seeding” became one of the most effective tools consumer packaged goods (CPG) companies used to win prime…
B2B influencer campaigns have evolved in 2025, often fueling both brand recognition and a surge in qualified leads. Yet, what…
In 2025, the digital marketing landscape is brimming with innovation, yet legacy brands often struggle to stay relevant. This case…
The rise of nano-communities in private group chats and channels is redefining digital marketing in 2025. As audiences fragment into…
In this case study, we examine how a leading healthcare provider harnessed influencers to promote its telehealth services, achieving significant…
Influencer marketing within closed communities like Geneva and Telegram is transforming how brands reach niche audiences in 2025. These exclusive,…
The resurgence of newsletters is reshaping digital marketing, driving authentic engagement as businesses partner with curators and solo writers. As…