Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Guerrilla marketing stunts are designed to grab attention, but they don’t always go as planned. This post-mortem unpacks what happens…
When a guerrilla marketing stunt backfires, the fallout can be immediate and lasting. This post-mortem examines how one bold campaign…
Brand repositioning is an essential strategy for legacy companies aiming to remain relevant and competitive in changing markets. In this…
A product launch that was met with customer confusion can derail even the most promising business ventures. Understanding what went…
Pop-up shops have redefined retail with their ability to rapidly boost visibility and revenue for brands. In this case study…
A trade show booth that failed to generate any leads can be a costly disappointment for businesses. Maximizing opportunities at…
Referral marketing programs are a proven driver for scalable growth, with many brands achieving a rapidly growing customer base through…
A failed public relations initiative can have lasting implications for a brand’s credibility. When a PR campaign results in negative…
In this case study, we analyze a successful content marketing campaign that drove organic traffic to new heights. By following…
Launching an email marketing campaign that lands in the spam folder can feel like a wasted opportunity. In this post-mortem,…