Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
A post-mortem: a brand collaboration that lacked clear objectives can reveal valuable lessons for marketers seeking effective partnerships in 2025.…
A viral trend can catapult a brand’s visibility overnight, but transforming fleeting moments into lasting impact requires strategy. In this…
Content marketing is evolving fast, but some brands still chase blog post quotas at the expense of substance. This post-mortem…
In this case study, we explore a successful event marketing campaign that generated significant press coverage, offering insights into strategy,…
Analyzing a post-mortem of a customer loyalty program that devalued the brand reveals key lessons for businesses aiming to strengthen…
Cause marketing campaigns can create meaningful connections between brands and consumers, especially when they align with brand values. In this…
A failed brand partnership can be costly, both financially and reputationally. In this post-mortem, we analyze why one high-profile collaboration…
In today’s fast-paced digital landscape, influencer marketing campaigns have become vital for brands looking to break through highly competitive markets.…
When executed properly, guerrilla marketing captures attention and builds brand buzz. But sometimes, creative campaigns backfire, offending the very audience…
Rebranding is a high-stakes endeavor that can transform a business’s trajectory when executed in sync with a major shift in…