Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
The direct-to-consumer (D2C) pet brand market is fiercely competitive, with brands seeking innovative ways to capture online attention. In this…
Marketing on Roblox and Fortnite is revolutionizing how brands connect with Gen Z and Gen Alpha. Partnering with gaming creators…
In 2025, a leading fintech app leveraged fin-fluencers to build trust and acquire users, transforming its growth strategy in a…
Marketing on Nextdoor unlocks direct access to engaged, hyperlocal audiences eager to support nearby businesses. The right approach—especially through partnering…
In this case study, we reveal how a CPG brand used influencer seeding to win shelf space at Target, outmaneuvering…
B2B influencer campaigns are lauded for their ability to generate high-quality prospects, but what happens when your influencer program results…
Legacy brands often struggle to remain relevant in an ever-changing digital environment, but a bold contrarian influencer strategy can spark…
The rise of nano-communities has transformed digital marketing, especially within private group chats and channels. Brands now compete not for…
In 2025, marketers witnessed a surprising phenomenon: a lavish influencer event generated hype offline but resulted in virtually zero social…
Marketing on ResearchGate and Academia.edu with scientific influencers offers businesses and institutions a unique gateway to engage academic audiences. Leveraging…