Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
A tactical playbook for brands running one-day Discord server takeovers, covering structure, moderation, creator incentives, and measurement.
Pinterest’s 4-month discovery window means Video Pins need seasonal structuring most brands get wrong—here’s the playbook.
A practical Reddit brand playbook for structuring AMA content that earns upvotes instead of downvotes, without tripping self-promotion rules.
A brand playbook for building Reddit AMA content that respects the platform’s anti-promotion culture while still driving measurable ROI.
A Twitch channel points strategy turns loyalty currency into brand reach, if you structure rewards streamers and viewers actually want.
A practical Threads shopping integration playbook for structuring creator content before Meta’s commerce test scales.
LinkedIn’s algorithm now favors structured talking-head video—here’s how B2B brands should shoot, cut, and caption executive clips to win reach.
Skims sells out drops in minutes without paid ads. Here’s how its TikTok seeding strategy turns creators into a demand engine.
A Threads reply-first distribution playbook for brands that want algorithmic reach without sounding like a press release.
REI turned nano-influencer trail reviews into a trackable engine for gear trade-in traffic, cutting acquisition cost per store visit.