Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Snapchat AR Lens campaigns have transformed digital marketing by merging interactive branding with viral shareability. These engaging augmented reality filters…
Mental health apps are transforming how people access support, breaking stigma by making therapy more approachable online. By harnessing the…
Instagram Guides offer brands and creators a powerful tool to curate and showcase evergreen content on their profiles. This underutilized…
Vegan food brand marketers have long wrestled with consumer skepticism about taste. Overcoming taste skepticism via video offers an engaging…
Twitch Bounty Board offers streamers a unique chance to monetize broadcasts by connecting with sponsors through curated campaigns. With opportunities…
Launching a new baby product can feel overwhelming in a competitive market, but emotional storytelling for new parents will set…
TikTok Series: Strategies For Paywalled Content are revolutionizing how creators generate revenue on the platform. With exclusive videos and premium…
Staying compliant with FDA rules is crucial for any supplement brand, especially as partnerships with science influencers become a cornerstone…
LinkedIn Document Ads have emerged as a powerful tool for B2B influencer marketing in 2025, offering brands a compelling channel…
Home decor brands are achieving remarkable growth in 2025 by harnessing the power of DIY transformation videos, a primary driver…