Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
LinkedIn’s Creator Mode is transforming B2B thought leadership by empowering professionals to grow their audiences, boost influence, and drive business…
In this case study, we analyze a “crisis averted” moment where a brand handled a creator controversy gracefully, protecting both…
TikTok’s Creator Marketplace has quickly become a powerhouse for brands seeking influencer partnerships, but is it more effective than finding…
The primary keyword: B2B influencer marketing case study. B2B influencer marketing is often overlooked in favor of consumer campaigns, yet…
A successful marketing strategy often hinges not only on creativity but also on tangible results. In this post-mortem analysis of…
Partnering with employee influencers on LinkedIn and Glassdoor can elevate your company’s employer brand and drive authentic engagement. This strategy…
Managing a product recall can challenge any brand, but the complexity multiplies with an active influencer campaign in play. In…
Discover how a once “stale” creator partnership can transform into a dynamic, growth-driving alliance through proven strategies. In this in-depth…
The resurgence of the blog has transformed how businesses and thought leaders share insights, build authority, and drive engagement in…
In today’s competitive job market, attracting top engineering talent is increasingly difficult, especially for companies outside the tech hub spotlight.…