Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
A brand playbook for structuring Pinterest Idea Pins so AI-curated feeds surface product discovery content and drive shoppable clicks.
A TikTok Shop affiliate commission ladder playbook for structuring tiered payouts that keep top-performing creators selling past launch week.
Ryobi’s nano-creator tool reviews beat Home Depot’s paid media on cost-per-sale, proving authentic demos outperform retail ad spend.
A negotiation framework for buying YouTube’s AI-scheduled creator bundles without overpaying for automated placement risk.
McDonald’s Play-Doh tie-in shows how creator-led nostalgia marketing can outperform celebrity endorsement deals on cost and engagement.
Poppi’s post-settlement pivot to micro-creator health transparency offers a replicable trust-recovery playbook for brands facing FTC scrutiny.
Amazon Posts and Storefront pages sit unused on most CPG brand profiles — here’s the playbook for turning them into a real conversion channel.
BeReal is relaunching with new features and funding — here’s a risk-adjusted framework for deciding if your brand should re-enter in 2026.
A practical guide to sponsoring Substack recommendation networks, with pricing benchmarks, disclosure rules, and ROI math for brands.
Threads is rewarding replies over posts and letting Community Notes shape brand trust — here’s how to adapt your 2026 strategy.