Author: Marcus Lane

Pinterest’s AI shopping assistant turns intent-rich boards into purchase paths—here’s how product-led brands should adapt their strategy.

Native PDF carousels are outperforming video on LinkedIn — here’s the brand playbook for slides, hooks, and distribution that actually works.

Snapchat AR lens campaigns drive real retail conversions in 2026 — here’s how brands plan, budget, and measure them for ROI.

Poppi rebuilt consumer trust after a health-claims lawsuit by seeding product with nano-creators instead of running paid apology ads.

Guaranteed AI-scheduled placements sound safe, but the CPM premium YouTube wants may not match the risk it removes.

A word-for-word script framework for the first 90 seconds of a TikTok Shop livestream, built to stop scroll-bys and convert viewers fast.

A media buyer’s guide to planning YouTube creator campaigns that flow seamlessly from mobile feeds to the living room screen.

Coty’s C-suite shakeup shows beauty brands are betting on creator-fluent leadership over traditional marketing hierarchies.

Ryobi turned garage-based nano-creators into its top-performing marketing channel, proving small audiences can outperform paid social on ROAS.

Instagram’s GEM layer now decides which Reels get shoppable reach — here’s how to structure content to win it.