Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Reddit marketing has become a powerhouse strategy for brands seeking authentic engagement in 2025. By tapping into communities and collaborating…
The LEGO Group’s masterful use of Adult Fan of LEGO (AFOL) influencers is a standout case study in effective influencer…
Flip, the social shopping app, is transforming e-commerce by combining authentic video reviews with seamless purchasing. As users demand real…
A recent case study demonstrates how a small CPG brand used nano-influencers to achieve viral success and exponential growth. By…
The Tarte Dubai influencer trip ignited widespread debate in the influencer marketing world, prompting brands to examine what went wrong.…
Twitch for non-gaming brands offers an exciting way to reach younger audiences and build meaningful connections. As livestreaming booms in…
Case Study: B2B Influencer Marketing Success: How Adobe Collaborates with Creative Professionals highlights how Adobe has transformed its brand and…
B2B influencer marketing success increasingly depends on authentic industry partnerships, and Adobe is leading the way. By collaborating with creative…
LinkedIn influencer marketing in 2025 stands at the forefront of B2B growth, connecting brands with decision-makers through authentic voices. As…
B2B influencer marketing success is no longer reserved for consumer brands—leading enterprises like Adobe have set new standards by collaborating…