Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Commercial plumbing is experiencing rapid change as B2B influencers reshape how brands connect with facility managers, builders, and industrial clients.…
Snapchat Spotlight is a unique platform that lets creators go viral—even without followers. By understanding the ins and outs of…
Mobile car detailing is evolving rapidly in 2025, with service providers leveraging platforms like YouTube and TikTok to attract customers.…
Twitch “Drops” have revolutionized the way streaming platforms incentivize viewership by offering exclusive in-game loot to dedicated fans. As game…
Private aviation remains the pinnacle of bespoke travel, with unmatched appeal to ultra-high-net-worth (UHNW) individuals. As expectations rise, targeting UHNW…
Substack Notes is redefining engagement by prioritizing writers over algorithms, standing out as the writer-first social network strategy in a…
Looking to boost your roofing business? Leveraging storm chaser creators for local targeting offers an innovative way to reach homeowners…
Roblox brand activations have rapidly transformed digital marketing, allowing brands to engage Gen Alpha gamers—tech-literate, creative, and socially connected youth.…
Class action lawsuit: finding claimants via social media has become a critical strategy for connecting with affected individuals in the…
Class action lawsuit: finding claimants via social media has transformed legal outreach in 2025, connecting more people than ever to…