Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
In 2025, many education companies still treat messaging apps as support channels, not revenue engines. This case study shows how…
In 2025, many education companies chase conversions across crowded channels, but one EdTech team found a faster path: WhatsApp. This…
Direct-to-consumer brands now win or lose in inboxes, not feeds. In 2025, specialized messaging apps offer the fastest path from…
In 2025, buyers expect more than static photos—they want to understand a property’s layout, light, and surroundings before they book…
In 2025, teams ship faster when customers help steer what ships next. A community driven product roadmap on Discord turns…
Case Study: How a SaaS Brand Used Build in Public to Scale has become a blueprint for teams that want…
Interactive LinkedIn polls can do more than collect opinions: they can trigger conversation, teach your audience something useful, and push…
Case Study: How a Travel Brand Used AI Itinerary Lead Magnets is a practical look at turning trip planning into…
In 2025, many communities face shrinking beats, fewer watchdog reporters, and fragmented audiences. Brands can respond with smart, accountable local…
In 2025, trade talent is scarce, attention is fragmented, and job ads alone rarely change outcomes. This case study shows…