Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
B2B cybersecurity firms face unique marketing challenges in a crowded digital world. In 2025, partnering with ethical hackers on YouTube…
Creator coins and NFTs represent innovative digital assets revolutionizing the creator economy in 2025. As influencers, artists, and entrepreneurs seek…
How did a D2C pet brand go viral in 2025? In this case study, we explore how leveraging a curated…
Marketing on Roblox and Fortnite has emerged as a key strategy for brands seeking to reach Gen Z and Alpha…
In 2025, standing out in the crowded financial technology market often hinges on trust. This case study explores how a…
Marketing on Nextdoor has emerged as a powerful strategy for businesses seeking authentic connections within hyper-local communities. By partnering with…
Discover how a smart CPG brand captured valuable shelf space at Target using influencer seeding. This case study reveals the…
B2B influencer campaigns are often praised for their lead generation capabilities, but what happens when those leads don’t convert? This…
Discover how a renowned legacy brand used a contrarian influencer strategy to reimagine its presence and drive market growth in…
The rise of nano-communities is fundamentally transforming digital marketing, as brands pivot to target private group chats and exclusive channels.…