Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Automotive launches using tech reviewers are becoming a game-changer for car manufacturers in 2025. As vehicles get smarter and more…
Leveraging X (Twitter) Spaces for audio conversations has become a powerful strategy in 2025 for brands, creators, and organizations seeking…
Sustainable brand messaging that avoids greenwashing is now essential for building consumer trust and ensuring long-term market relevance. In 2025,…
Snapchat Spotlight offers creators and brands an exciting platform for reaching vast audiences, but virality on Spotlight demands much more…
The pet industry has seen remarkable growth, and at the heart of this revolution are animal influencers captivating millions online.…
Mastering YouTube Shorts SEO is crucial if you want your videos to rank for competitive keywords. With YouTube Shorts rising…
Health & wellness: navigating regulations successfully is essential for organizations and professionals aiming to excel in this dynamic sector. Understanding…
Substack sponsorships have become a powerful channel for marketers seeking to reach high-intent readers in 2025. As newsletters continue thriving,…
The travel industry has undergone transformative changes in the wake of global disruptions, making post-pandemic destination marketing more pivotal than…
WhatsApp Channels are revolutionizing direct-to-consumer creator marketing, empowering individuals and brands to connect with audiences on a personal level. With…