Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Building a strong community has become essential for direct-to-consumer businesses seeking lasting loyalty and brand advocacy. This case study on…
Reflecting on a product post-mortem provides invaluable insights, especially when the product failed because the market wasn’t ready. Analyzing why…
Personalization remains a cornerstone for e-commerce success, and a recent e-commerce personalization strategy case study reveals just how effective tailored…
The primary keyword for this article is “vendor partnership scope creep.” In today’s fast-paced business landscape, managing vendor relationships requires…
In the ever-evolving world of marketing, brands constantly strive to stand out and foster deep customer connections. Experiential marketing has…
When it comes to influencer marketing, fake engagement remains a major challenge in 2025, undermining brand investments and trust alike.…
Non-profits face constant pressure to garner support and funding, making innovative approaches to donor engagement crucial. This case study reveals…
When analyzing failed products, understanding why poor timing and market conditions played a role is essential. Post-mortem reviews illuminate missteps…
Using influencers to drive sign-ups for a SaaS free trial is a high-impact strategy in 2025. Carefully planned, it can…
Pivoting from B2C to B2B can be a transformative strategy for growth. In this case study, we analyze a company’s…