Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
The rise of AI-powered competitive intelligence in marketing is transforming how brands outperform their rivals. Through precise data analysis, automation,…
The creator fund economy has transformed platform monetization programs, empowering content creators to earn sustainable income online. Platforms like TikTok,…
Influencer marketing campaigns have surged in popularity, but what is the environmental impact of influencer marketing campaigns in 2025? As…
The science of virality is a fascinating intersection of psychology, algorithms, and creative influence. With short attention spans and crowded…
The science of virality unveils why certain influencer content spreads like wildfire while other posts fade into obscurity. Understanding what…
The globalization of influencer marketing is reshaping how brands connect with diverse audiences worldwide. As companies increasingly pursue cross-cultural campaigns,…
The creator-to-brand pipeline is reshaping the influencer marketing world, as digital creators are launching their own products and transforming personal…
The psychology of parasocial relationships in influencer marketing is transforming how brands connect with consumers in 2025. As audiences spend…
The role of influencers in product development and innovation has evolved into a strategic necessity for brands aiming to capture…
The role of influencers in product development and innovation is reshaping how brands approach growth in 2025. As trusted sources…