Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
How to structure dupe-fluencer partnerships that build creator trust, protect core sales lines, and satisfy FTC compliance requirements in saturated consumer categories.
VivaTech signals a turning point: conversational AI shopping assistants are reshaping how luxury and mid-market fashion brands drive discovery, conversion, and customer retention.
Bot traffic now exceeds 57% of web activity. Here’s how brand teams must reconfigure campaign workflows and content infrastructure for the agentic web era.
The creator economy is maturing fast. Learn how production quality, audience-state targeting, and disclosure compliance are reshaping brand roster investment decisions.
Three structural shifts in the creator economy—AI certification, platform authenticity enforcement, and CTV-social convergence—demand brands rebuild roster, brief, and measurement architecture now.
BCG data shows only 32% of CMOs lead agentic initiatives. Here’s how brand marketing leaders can build the organizational capability before autonomous tools demand it at every level.
ARPP and IAB-UK certifications are splitting the creator economy into two tiers. Here’s how to reconfigure discovery platforms to source credentialed talent before competitors do.
The Adobe-LinkedIn multilingual AI learning series signals a pivotal shift: brand teams that delay AI fluency now will be unqualified to manage agentic creator tools within 18 months.
Accenture Song’s acquisition of Whalar reshapes creator economy contracts — here’s what brand marketers must demand around data ownership, attribution, and vendor portability.
YouTube’s $60B revenue and 12% daily viewing share demand a fundamental rethink of brand upfront video budgets. Here’s how to reallocate strategically.