Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
Social-search discovery is rewiring the purchase funnel — here’s how brands should rebuild strategy, budgets, and measurement around it.
Agentic AI needs one identity graph to work across platforms — here’s how brands should rebuild their MarTech stack before it breaks.
Brands are ditching one-off rate battles for multi-cycle creator testing, trading short-term savings for compounding creative ROI.
CMO job descriptions now demand creator-economy fluency, reshaping how brands hire, structure, and budget their C-suite.
Trust in algorithmic feeds is collapsing, and human-curated newsletters are becoming the brand discovery channel marketers can’t ignore.
Global middle-class contraction is gutting aspirational marketing. Here’s why mid-tier brands must pivot to function-first messaging to survive.
Legacy CPG brands use AI-assisted retro formats to win millennial nostalgia marketing while keeping Gen Z buyers engaged and loyal.
Speed-to-pitch data shows AI-native shops beat holding companies to brief response by days, forcing a rethink of agency selection criteria.
Half of B2B buyers now research with generative AI first. Here’s how to rebuild content so machines can find, trust, and cite it.
More than half of Americans are posting less, and that scarcity is quietly breaking reach forecasts brands built for a noisier internet.