Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
TikTok Shop’s 1,000-follower affiliate threshold is shifting brand budgets toward micro-creators, forcing a rethink of pricing and vetting.
Meta’s shift to engagement-based conversion signals demands new measurement models, budget logic, and reporting habits from brands.
Cookie deprecation broke attribution. Marketing mix modeling is filling the gap — here’s how to run MMM without repeating its old mistakes.
AI shopping assistants are replacing search as the first stop for product discovery, forcing brands to rethink SEO, creator strategy, and attribution.
Four platforms, four commerce models: why matching TikTok Shop, Instagram, YouTube, and LinkedIn to the right category now drives ROI.
Generative search is siphoning clicks by category — here’s which verticals are bleeding traffic fastest and how brands should respond.
As AI-martech vendors consolidate, brands must rethink contract renewal strategy to avoid lock-in, hidden fees, and lost leverage.
As AI answer engines eat organic clicks, paid media becomes the reliable attention channel — here’s how to rebalance budget without wasting spend.
A creator-economics-literate CMO isn’t optional anymore. Here’s what Marketscale’s data means for marketing leadership hiring and org design.
Social-search discovery is rewiring the purchase funnel — here’s how brands should rebuild strategy, budgets, and measurement around it.